Search Engine Optimization – or SEO -is all about structuring your site and your site’s content in a way that Search Engines such as Google and Bing will list your site when someone searches for the types of products or services you offer.
Even though the technical aspects of SEO are complex, consistently applying some basic principles will make a big difference to how your site is ranked by the search engines.
At its simplest form, SEO is about using words and phrases in your site’s content that are most relevant to your business. In addition, every post and page on your site has a section in the WordPress “edit” area that allows you to add some keywords and phrases that will help the search engines find your site. This basic approach works well for a business that operate at a local level and who’s customers are “in the neighborhood”.
While SEO is not my area of expertise, I can guide you in the basics and get you started on your SEO strategy.
If you have a business site or if you are targeting a national or international market, you might want to take your SEO strategy a step further. You may choose to use Search engine Marketing (SEM) to drive traffic to your site by purchasing ads on search engines. Google AdWords the most popular paid search platform and a great place to start.
There are lots of great SEO and SEM resources online to get you started. Depending on how much time you have to devote to marketing your site, your interest in learning about SEO, and how complex your website is, you may choose to outsource your search engine strategy to an expert. Again, a quick Google search will help us find the perfect SEO team for your business.
Here are a few resources to get you started.
Search Engine Land’s Guide To SEO